THINK DIFFERENTLY

We don’t know what’s going to happen in 2021. Learn how to adapt your coverage to changes in a time of uncertainty.

Mary Titus and Megan Sebold // :46.06

THE POWER OF THE PIVOT

Things happen — disruptive things, disappointing things, discombobulating things, but we don’t have to be undone by it, unraveled by it, nor undermined by it. No. we can flip it, we can spin it, we can pivot, and we can make the best out of it.

Gwen Childers // :43.08

MODES OF COVERAGE

It’s more important than ever to avoid redundant design... and that process begins when you plan your coverage. Mapping out modes of coverage ensures that your design and your coverage are fresh — and intentional. Also a design resource.

 

Pete LeBlanc, Antelope HS //:21.45

A TANGLED WEB

Charlotte’s not the only one who can spin a web to tell the whole story. You’ll be surprised by the amazing coverage waiting to be discovered, even if you think your school is the most boring on the planet. Doubles as a copy session.

 

Devon Swale // :05.54

MORE TO THE STORY

Find new ways to tell the story of the year. See more copy formats, more ways to organize your book, more student voices, more profiles, more topics and more FUN! Also a design resource.

 

Morgan Miltner // :31.46

COVERING YOUR SCHOOL CHRONOLOGICALLY

Using the calendar rather than traditional sections to organize content in the book presents lots of options and offers some definite planning and deadline-time benefits. Learn tips and tricks to make this option even easier.
 

Betsy Brittingham // :31.48

UMBRELLA COVERAGE BASICS

Combining topics on a spread by using a single common idea to link coverage packages allows staffs a chance to provide a truly different book each year. Whether you opt for a section that’s blended or decide to use umbrella coverage for the entire volume, you’ll find your staff covering more stories in new and different ways.

 

Ann Akers //:28.27

COVERAGE CRASH COURSE

From the basics of traditional sections to thinking about making your book as balanced and inclusive, accurate and inspired as it can be, coverage considerations are a great way to make sure each year’s book is like no other.

Greg Morrison and John Alwardt // :31.40

START FROM SCRATCH

Veteran staffers may know where to start, but how do your new staff members know what to do with a blank spread? I’m here to help! In this session, new and newer returning yearbook general staffers will learn to pick a topic, select coverage and design the spread in one shot! We’ll work through brainstorming and intentional coverage and touch on design (based on Square One™ principles).

Andria Rosas // :16.17

THEME-ADVANCING COVERAGE

Strengthen your theme and carry it through the book with unifier-related coverage strategies and mods or standing headlines tied to your tagline. Could also be a coverage session.

 

Yvette Manculich, Powell MS // :28.03

2020 YEARBOOK EXPO

Gwen Childers

gjchilders@herffjones