DARE TO BE SQUARE

Take your yearbook from a scrapbook to an “oh snap”-book with these easy to implement design basics. Square One™ will show you how a simple grid-based design changes the whole feel of your publication.

 

Katy Hoffstatter //:18.13

ELEMENTS OF DESIGN

From design terminology to the steps of creating a layout, this crash course will teach you what you need to know to get started designing spreads.

 

Tamra McCarthy, James Enochs HS //:29.28

GOOD DESIGN - ICIING ON THE CAKE

In graphic design we don’t make the most important content but we certainly make it more interesting and “tempting” to digest. Incorporate basic design principals to create visual appeal, creating stunning and sophisticated layouts with impact. These principles include the importance and types of contrast, consistency without becoming stale, using certain types of images to pique interest, layout balance with negative space, and the importance of “leading the eye” to the important stuff. We live in a visual society and time. Don’t sell this aspect short or you might bake a delicious cake no one is enticed to try.

 

Kris Hooper // :20.49

2021 DESIGN TRENDS

You won’t find design trends in old 2020 yearbooks. Those are LAST YEAR’S trends, and we’re putting the past behind us and looking forward. In this session, you’ll get the Top 10 Trends for 2021, as found in professional magazines, commercials, billboards, print and web advertisements, menus, business cards and more. You’ll leave with a few ideas as well as a process for getting out there and finding what works for you.

 

Erinn Harris, TJHSST // :32.44

This video expires on October 15, 2020.

COLOR - USE IT. DON'T ABUSE IT.

I love Skittles, but I shouldn’t taste the rainbow when I flip through your ybook. Learn how to both create a cohesive color scheme that ties into your theme and carry it out throughout the book effectively.

 

Katy Hoffstatter // :22.58

WHITE SPACE IS YOUR FRIEND

Learn more about using white space to help direct your readers around the spread and help them understand how you want them to consume the content you’ve provided. Raise the bar on your designs with your consistent — and planned — use of this powerful design tool.

 

Sergio Luis Yanes, Arvada HS // :18.41

THE POWER OF HIERARCHY

Readers will have an easier time consuming both the information and images you’ve selected to tell stories when you’re intentional about the cropping and content of your photos in addition to simply making sure your dominant is large enough to command attention. When you also scale display type to guide them from most important to least, you’ve got it.

 

Robin Christopher, Del Norte HS // :22.42

TYPE MATTERS

One of the key pieces that will pull together any yearbook is the use of type. It’s important to know the ins-and-outs of type that works together and gain a better understanding of how fonts communicate messages to readers long before they ever read a single word of your yearbook!

 

Nicole Laughrey // :31.17

HELPFUL LINKS

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JUST MY TYPE!

These five typographical tips will help elevate your design. We’ll talk font pairing, voice, accent fonts, hierarchy and visual relationship — and your type will shine!

 

Meredith Bledsoe // :22.06

BEYOND THE WORDS

Effective, high-impact headline design is just as important as crafting those phrases to attract attention and link readers to the copy. See how contrast and consistency in an array of patterns help staffs create an identity for a book or section without becoming redundant.

 

Rebecca McGrath // :14.13

2020 YEARBOOK EXPO

Gwen Childers

gjchilders@herffjones