BUILDING YOUR BRAND THROUGH SOCIAL MEDIA

Get ideas for starting or growing your publication’s social media presence. Learn about extending your publication’s coverage, developing a recognizable brand and putting out high quality content on your platforms of choice. A strong social media plan will build hype for your yearbook and promote buy-in within your student body.

 

Jen Ortman // :26.30

EXCITEMENT FOR YEARBOOK MARKETING

Katy Hoffstatter

Vanessa Wong, Stanton College Prep //:1.53

PRINT MARKETING

Katy Hoffstatter

Vanessa Wong, Stanton College Prep //:5.44

SOCIAL MEDIA MARKETING

Katy Hoffstatter

Vanessa Wong, Stanton College Prep //:6.42

GUERILLA TACTICS FOR YEARBOOK MARKETING

Katy Hoffstatter

Vanessa Wong, Stanton College Prep //:4.01

TARGETED YEARBOOK MARKETING

Katy Hoffstatter

Vanessa Wong, Stanton College Prep //:4.18

10 TOP TIPS FOR YEARBOOK MARKETING

Katy Hoffstatter

Vanessa Wong, Stanton College Prep //:3.08

30 IDEAS FOR YEARBOOK MARKETING IN 60 SECONDS

Katy Hoffstatter

Vanessa Wong, Stanton College Prep //:1.51

IT ALL MAKES CENTS

Beautiful yearbooks are great but, if no one buys your yearbook, your staff worked really hard for nothing. We’ll cover multiple revenue streams and ways to make your yearbook affordable so you can get it into the hands of more students. Fundraising, ad sales and book sales are just as important as making a beautiful book. Let’s talk dollars and cents.

 

Kara Sterner //: 31.18

SEND AND SELL SUCCESS

Use Send and Sell throughout the year to increase sales and collect better coverage for your book.

 

Megan Sebold //:28.14

THE THREE P's OF BUSINESS AND AD SALES

Yearbook staff members usually don’t join the staff because they want to sell advertising. Learning how to get ready, how to present and how to renew advertising will help your staff feel much more comfortable with the process.

 

Jean Henry // :24.06

VIDEOS TO PROMOTE BOOK SALES

A great way to promote sales is to make a custom video. Here are a few schools have made:

 

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HELPFUL LINKS

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2020 YEARBOOK EXPO

Gwen Childers

gjchilders@herffjones